Serena Hotels
01/06 - INTRO
02/06 - OVERVIEW
Live a well-travelled life in style and experience authentic cuisines, indigenous aesthetics and spectacular delights in some of the world’s most extraordinary locations with Serena Hotels. Our diverse collection of thirty-five hotels, resorts, safari lodges, camps, palaces and forts within East Africa, Mozambique and South and Central Asia are for those who lean towards distinctive and inspirational experiences.
DESIGN PROCESS
For Serena Hotels, the objective was to create a website for the group and its respective properties without differentiation between hotels. As with all projects involving multiple hotels and properties using the same template, it was necessary to accommodate the unique needs of each within a unified design. In the case of Serena Hotels, the most distinctive aspect was essentially conveying the marked difference in hotel typology, emphasizing the rural and savannah characteristics within the design.
03/05 - DESIGN
To differentiate the style of Serena Hotels, earthy tones were chosen with an orange call-to-action to create a distinct look compared to other hotels. This color scheme not only sets Serena Hotels apart but also adds warmth and a unique visual identity to the brand.
COLORS
#d96b12
#4a3c38
#fbf2e1
FONTS
Primary font:
Oswald
Secondary font:
Pt Sans
I wanted to highlight the hotel selection view separated by continents, integrated into the booking mask. In the following images, you can appreciate the layout in different parts of the website to get an idea of the design.
Booking Mask hotel search
Serena destinations property map
Room detail page
Group experiences page
04/06 - RESPONSIVE
With the "Book Now" button always in view, but this time replicating the desktop version at the top right. The menu also follows exactly the same behavior as on the desktop when there are hidden menu items.
Group Home detail page
Booking Mask Detail
Menu Detail
Accommodation overview page
Accommodation detail page
05/06 - LINKS
