Una hotels & Brands
01/06 - INTRO
02/06 - OVERVIEW
With Gruppo UNA, you can enjoy your own unique Italian experience, savouring the country’s rich culture, stunning landscapes and divine cuisine. Three distinctive brands cater to everybody’s individual Italian dream: UNA Esperienze, UNAHOTELS, UNAWAY.
DESIGN PROCESS
UNA was a comprehensive project that included a website for the group, the three brands (Esperienze, Unahotels, and Unaway), and their respective hotels. The goal was to differentiate the three brands from each other: Esperienze, Unahotels, and Unaway. The project aimed to create a contrast between the seriousness of the hotels and the casual shapes and images, introducing a balance between formality and a more relaxed visual approach.
03/05 - DESIGN
For UNA project, vibrant colors and eye-catching shapes were chosen, except for Esperienze, which is the most exclusive line in the group. The font selected is also a playful yet serious sans-serif, contributing to the overall lively and contemporary aesthetic of the design. This combination of bold colors, dynamic shapes, and a casual yet serious font reflects a modern and engaging visual identity
COLORS
#005059
#5cb8b2
#7AD0E2
FONTS
Primary font:
Futura STD
Secondary font:
-
COLORS
#000
#D7D7D7
FONTS
Primary font:
Futura STD
Secondary font:
-
COLORS
#2d9e7e
#F3B141
#D7D7D7
FONTS
Primary font:
Futura STD
Secondary font:
-
COLORS
#d12130
#D7D7D7
FONTS
Primary font:
Futura STD
Secondary font:
Home booking engine
Room overview page
Restaurant overview page
Wellnes & Beauty page
04/06 - RESPONSIVE
The responsive version of UNA Hotels is a replica of each element on the home page, with some optimized in dropdown menus, but no elements have been sacrificed. As is common, the "Book Now" button is always visible on the property website.
Home Detail
Destinations + filters page
Room detail page
Offers overview Page
Home detail II
05/06 - LINKS
